Our Purpose, Mission & Values at Bert Ogden

The Bert Ogden Auto Group has long been an intrinsic part of the Rio Grande Valley community. We're dedicated to helping our friends and neighbors across the region access reliable transportation for a fair price, and we do so by following the guiding principles set forth by our Mission and Vision Statements. We have an unwavering commitment to excellence that's on full display at any of our local car dealerships in McAllen, Edinburg, Mission, Harlingen, Pharr, Mercedes or Lyford.

Natasha and The Vackars

Our Mission Statement:

Our mission is to redefine the automotive experience with passion, innovation, integrity, and exceptional service. Committed to exceeding expectations, we offer a diverse selection of high-quality vehicles, world-class service, and unwavering devotion to our community. As a nationally recognized leader, we build lasting relationships and set new industry standards, ensuring every customer's journey is seamless, transparent, and rewarding.

Our Vision Statement:

Our vision is to become the nation's most trusted source of automotive information and services. Driven by our team's dedication to creating a seamless and inviting environment through best-in-class service and relentless innovation, we aim to revolutionize the industry while prioritizing the needs of our customers.

Bert Ogden Core Values

At our RGV car dealerships, we operate by a simple motto: "Do the Right Thing, Every Time, All the Time."

We achieve this by sticking to the Core Values set forth by our owners, Janet O. Vackar and Robert C. Vackar. These extraordinary people have built legacies that define our culture and commitment -- Mrs. Vackar through her compassion and generosity, Mr. Vackar through his relentless pursuit of excellence. Together, they embody GRACE and GRIT!

The Vackars at Vackar stadium

G. R. A. C. E.

G.R.A.C.E. honors Mrs. Vackar's giving spirit and community heart:

G: Giving R: Responsibility A: Accountability C: Community-Focused E: Empathy

Giving

We are dedicated to giving back to our communities, supporting local initiatives, and serving as a pillar of strength and generosity.

Responsibility

We take ownership of our actions, decisions, and commitments, demonstrating accountability for outcomes, whether positive or negative. We follow through on promises, address mistakes with integrity, and take proactive steps to improve.

Accountability

We take ownership of our actions and the impact they have on others. By being honest, transparent, and dependable, we build trust in our relationships. We approach mistakes with humility, view them as opportunities to grow, and remain committed to doing what’s right for the people and communities we serve.

Community-Focused

We are committed to actively engaging with and uplifting the communities we serve. Through meaningful actions and involvement, we aim to create positive connections and foster a sense of belonging for all.

Empathy

We lead with empathy, embracing the power of listening, understanding, and compassionate actions. Our aim is to strengthen our relationships and ensure we remain attuned to the needs of our employees, customers, and the community at large.

Mr Vackar with a red Mazda

G. R. I. T.

G.R.I.T. honors Mr. Vackar's strength and entrepreneurial spirit:

G: Growth R: Results-Oriented I: Integrity T: Tenacious Teamwork

Growth

We embrace continuous learning and development, encouraging individuals to step outside their comfort zones, take on new challenges, and reach their full potential both personally and professionally.

Results-Oriented

We prioritize achieving measurable goals by setting clear targets, tracking progress, and adapting strategies to ensure success. Our focus is on delivering impactful outcomes that drive growth and excellence.

Integrity

We uphold the highest moral standards by prioritizing honesty, accountability, and a steadfast commitment to "Doing the Right Thing, Every Time, All the Time."

Tenacious Teamwork

We thrive through collaboration driven by determination, resilience, and a shared vision of success. By fostering comradery and communication, we build upon each other’s strengths and support one another through challenges to ensure collective success.

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Bert Ogden Auto Group 26.232799, -98.225537.